Web marketing

We sell/sold a brand of speakers called Deltec, and according to their builder, we were in the top ten of his customers. However, on line about page 10 for brand name.

So, I created a formal page, designed for a human to read, not overly keyword stuffed, just on the Deltec Range, gave it a couple of links from high ranking internal pages, submitted a new site page list to google, and within 2 weeks was ranking 1 and 3 for Deltec speakers, or Deltec #model XXX#.

Whilst SEO was simpler then, the basics still stand.

Open a google account, and open a webmaster account. Here you can see your site as Google bots see it, submit sitemaps, see errors, and the like. Drop some google meta text, and you will get metrics on hits and when and how long, etc. http://www.google.com/webmasters

If you can author a site, or use CRM sites to create a site, you can modify your site with clever stuff, to help Google discover your site. Simple tweaks aid bot visibility to it, and away you go.

The most important thing on a site, is regular updates and latest news! Google loves new, and if you regularly maintain the site with new stuff it will come back more often. So everytime you post on facebook, twitter, instagram, SP, squat juice, etc, also post on your own site. You can get aggregators that will also pull your social feeds into a stream on your own site, and some can be read by bots.

It ain't tricky.

My only thing that I question the worth of, is google ads. We did £600 over 2 months, to a dedicated dry hire landing page, which had a "mention this code and get 10% off your next hire - click here to see our range and prices" with click through to existing hire pages, and not a single mention from anyone of a 10% off code, ever. 1000 clicks looking for "Hire Sound & Lighting Equipment-East London", and not one person ever asked for a 10% discount.

However, with the demise of Yellow Pages and the like, Google is completely important to new customers, your service is what retains them!

So, do things like Google Places. Free, and if someone types *need - location* and you happen to be in that area, you get displayed in the listings, before the fold on page 1, with map and link to your site, and basic info such as opening hours and phone number.

Lots of little things that are free and easy. Organic listing takes some effort, but can be free or at least cheap, and persists.