Shure to discontinue phono products

For more than 90 years, Shure has been committed to manufacturing and delivering products of the highest quality, reliability, and value.  This commitment requires consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand.

In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise.

In light of these conditions, and after thorough evaluation, we have made the difficult decision to discontinue production of Shure Phono products effective Summer 2018. 

Given our decades-long history of participation in the Phono category, we recognize that this decision may come as a disappointment to our channel partners and end users. "